7 Google My Business Features for Marketers
It’s no secret that your activity to fill your business page at the “My Business on Google” service determines your location in the local search.
This means that continuous work on the page makes it easy for our potential customers to find us and facilitates the fastest decision to buy our products or services. This service also offers an opportunity to stay in contact with customers through comments and online chat.
Although Google My Business Service is launched again in 2014, it provides every year for local businesses increasingly promotion opportunities.
At the same time, it is actively used in the promotion of some institutions: some do not see their goal (they are already working well), others do not have time and the rest simply does not know that.
After all, the service is free and our attitude towards everything is biased and fierce to value.
While social networks are at the height of attention, most institutions are actively led by them. Some points are missing:
The content required for Google’s commercial pages that you already create for social media pages,
Local version pages are also on Google Maps,
“My commercial activity on Google” can be promoted through “Google Ads” along with or instead of the site.
That is, to update the page content regularly, you only need 5 minutes a day.
At the same time, the “My Commercial Activity on Google” profile offers additional opportunities in promoting Google payment and enhances its location, if any, of course.
I’m talking about this every Monday at 19:00 in the quick audit of companies directly on Instagram. But every time I should remember …
If you have not created your profile or improve Google, it may be the right time to make it.
Google is constantly tested and features new features. Even during last year, local companies received several useful tools to improve their presence in local research and attract the audience.
Below are the seven most important features in “My Google Trading Activity”, which must be explored in detail
Company Description
There was a time when this feature was suspended because Google thought it could be misused. Fortunately, it is now available and we can describe our company with a short text of up to 750 characters (not words!).
Google recommends that you only provide reliable and modern information to be useful to your customers. Here, unlike the title, we can safely write about the main products (services) and the place (not in the “Service Area” section in the “Details” section).
This means putting the correct words right here. The main thing is that it must be organic. Heads up! In the case of large institutions, description information can be obtained from a source like Wikipedia. Therefore, if available, you should check your brand page and ensure it is suitable.
Publications (records)
The “Publications” feature allows you to create messages of up to 1500 characters (about 300 words) that can inform our potential customers about the important events or events of our company, our products and other news.
You can also add an image or video and a sentence by instituting the user to act on these SMs. A special “Cake” of posts is the ability to redirect traffic to your site through a click button.
Goods
In fact, this is a complete product catalog – a small on -line store – directly on Google Maps. Also, as in the case of “posts” from each product card, we can link to the page in front of our site. So we will transfer more visits to our site.
Clients
Last year, the “Customer” tab was updated in “My Trading Activity on Google”. Now, in certain areas, it already contains three sections: comments, readers and messages.
The “followers” tab allows you to create a community, similar to a page on a social network. Unfortunately, this is not possible for us.
However, we can track the comments about our company and answer them. This is one of the main scales related to the reputation of the on -line brand that we must follow carefully.
Chat live is another way customers can quickly reach our business with questions or comments.
Questions and Answers
Instead of private messages between customers and their commercial activity that can be frequent, Google my company has an advantage that allows you to include these questions and answers publicly.
Entrepreneurs are not encouraged to “combine” their questions. They will appear organically or you can encourage someone outside your business to ask some common questions in this section. Just make sure you provide answers!
Reserve / Bookings
Many consumers who use local research actively seek a product or service. If our product or service can be reserved in advance, this feature will be on Google my definitely useful business.
The Google user only needs to click on the link (URL) we provide to move to the relevant site section or on -line reserve service page.
Analysis
Science means armed. To understand the content that attracts visitors to your Google page, you need to track page analysis. It provides information about the number of people who saw our profile, as they have arrived here and the measures they took.
Important! If our site analyzes and “my commercial activity on Google” has the same owner (the account that manages services), data received from site analysis will correct user data on statistics on the local search page.
This integration occurs automatically in just one direction – from location to page.
The defect of the Google Business page is that in the board of directors we cannot see statistics for no more than 3 months. Therefore, I recommend memorizing it monthly – at least the main indicators.
The problem related to page statistics notes can be resolved with site analysis partially with the help of exclusive UTM signals in the links we put in “posts” and “products”.
Remember that the reputation of the company consists of many aspects of its online presence. Research mechanism classifications depend on the revisions and size of the page on Google, the presence of social media, classifications through various sources and other factors. Only continuous work and multi -Canal promotion will provide us with high results in the research mechanism.
