According to statistics from Strategy Analytics, in the third quarter. In 2009, Apple earned US$ 1.6 billion from the sale of cell phones, becoming the world leader in this indicator for the first time.
Nokia is now only second with $1.1 billion, impressive numbers considering Appla sold just 7.4 million phones in the quarter, while Nokia sold 108.5 million.
That means Nokia earns $10 off every handset sold (a pretty normal number for this market), but Apple has a whopping $216!
Analyst Alexander Spector identifies three factors that explain this phenomenon:
1) iPhone brand.
2) a lot of hidden fees: telecom operators pay Apple much more than the $ 199 that the phone costs the buyer.
3) Strict control of production costs at Foxxcon’s Chinese factories, making the cost of the iPhone very low.
We add that Nokia is poorly represented in the most lucrative American market in the world, while Apple, on the contrary, specializes in it.