Business of Software Europe – conference about IT business (almost) without Growth Hacks
Can one of the foreign business conferences in the field of information technology be compared with the ISDEF Semi-Club conference, which is widely known in narrow circles, and how true are these comparisons in general?
In June of this year, Constantine Kapinsky, CEO of Glavsoft and member of ISDEF (Independent Software Developers Forum), intentionally went to Software Europe’s business and shared his impressions.
Business of Software Europe
I’m interested in all isotopes for ISDEF. Business of Software Europe is the European arm of the conference: the first takes place in Europe, more precisely, in the United Kingdom and the second in the United States of America, in Boston.
I planned to visit the European part two years ago. Then the case did not work out, however, I began to follow this event.
As a result, this year both birds were killed with a stone, having traveled to London to attend a conference and at the same time visiting competitors in Cambridge who are well connected and we wanted to meet in person.
Software Europe activities are similar to ISDEF events in terms of announced objectives and themes. First and foremost, this is a conference aimed at those who deal with software.
Service companies are also represented, but they are less numerous.
There are no big companies on the market – big multinational corporations – in the Eurize software business. Small and medium-sized companies are represented (although, on average, they have much higher incomes). However, the size of the companies can be fully compared to the size of the club’s member companies.
For keywords, Software Europe’s activities try to invite global celebrities. Alexander Ostrawander, known for his books on building models, takes place this year. Also, ISDEF is organized by enthusiasts and Business of Software Europe is a business conference with a big budget and therefore an opportunity to invite eminent speakers.
Atmosphere BoS Europe
Like ISDEF, Business of Software Europe has its own permanent members who come to the conference year after year. There is a working atmosphere, everyone knows each other well, communicates a lot and knows each other freely.
It’s unlike a lot of other marketing and technology conferences where people come and don’t like it, listen and ask questions. In Software Europe’s business, the atmosphere is very helpful.
The event starts with a welcome ceremony, just like we do at ISDEF, and the conference takes place in much the same way.
It could be a difference in mentality, but participants in Russia are more relaxed. In the fall of ISDEF, not everyone goes to the reports, while at Software Europe activities, when the speaker speaks, you don’t catch anyone in the hall.
People have paid and are struggling to lose a report. [Editor’s Note: This year saw conversations from Twitter, Swiftkey (now Microsoft), Pipedrive, Balsamiq, and more.
In general, there are far fewer speakers at ISDEF – less than 20 compared to the traditional 40-50 speakers at our fall conference.]
Lots of abstractions
Software Europe activities explain how to create, how to sell and how to make the product more useful for the user. Legal and accounting details are almost completely absent.
In fact, this is understandable – they have no exchange control, especially Russia, and there are no problems with receiving funds from abroad.
What turned out to be many of Software Europe’s activities were dubious summaries, which in Russia would rather intimidate participants than pique their interest.
A lot of thought about how to think correctly and how to imagine the user. Speakers discuss values, culture, messages and ways of thinking that they would like to establish a little.
A summary was in order, but it seemed to me to be overkill on the subject of Software Eurising. In my opinion, all this was not well offered on a practical level. ISDEF in this regard is a conference with a more practical orientation.
What You Can Get By Participating in Software Europe’s Business
There is no guarantee that participation in Bosupe will be justified from a practical point of view. It’s fun in terms of broadening your horizons as you research new ideas. But it’s hard to go there all the time, and it will cost four times as much. It is useful to go to a conference
simply because it is still a different scale, and you can find something useful for yourself. Especially if you need to take a break from the routine that is constantly addictive, think about a strategy, how to achieve your goals, how to grow, scale and catch up with European software companies.
Owners of small companies who are focused on the development of their software products should get to ISDEF first. There will be many cases, ideas that are easy to apply in practice. And for very little money.
