Dasa Invests in GoGood, which wants to Compete with Gympass
DASA – The giant health company controlled by health in Gogood, an emerging company from Santa Catarina provides plans to companies with gymnasiums, personal coaches, psychologists and nutritionists in a very similar model of the Gympass model.
DASA does not reveal the value of the tour, but the market estimates indicate that it bought up to 10% of the start-up with a note of 50 million Brazilian riyals (pre-money). Googood already has 25,000 users using its platform and has won 4.6 million Brazilian riyals this year, four times what it was last year.
DASA’s interest in starting well for companies is linked to the expansion of Dasa Empresas, the company which provides B2B health solutions such as the management of health regimes, the advice of benefits and professional tests.
The Googoood platform should be added to the services provided by Dasa Empresas to the business market. At the second moment, it is planned to extend access to the platform to 23 million patients who use the network of laboratories, hospitals and clinics of the company. This is the first investment we made of this kind.
Not only because of the company’s profile, but also because of the model for acquiring minority actions, which allows us to establish a stronger relationship with the startup and participate in its growth, “said Fabiana Salis, Director of the participation of startups in Dasa, told Dasa Journal du Brazil.
Dasa has already had relations with startups through partnerships and acceleration programs. But so far, the investments of the Bueno family in the startups have been made only by capital DNA, the director created by the CEO of DSA, Pedo Bueno, who has assets of $ 3.5 billion. DASA will allow the startup to start its activities.
Today, Googood 1300 gymnasium accredited in 17 states, including 30% in Santa Catarina, founded the company in 2016. Priority is now the expansion of platform operations in the three states of southern Brazil, thus expanding Its presence in the south-east of the country.
“In order to have a national presence, Googood will need around 10,000 partner gymnasiums, equivalent to a third of the Brazilian market,” explains Bruno Rodriguez, founder and CEO of the startup. Like Gympass, the model is one of the joint payments between the company and the employee. The difference is that Googood has created a cash recovery system, which gives discounts up to 30% on the monthly costs of those who often frequent sports clubs.
“The one who uses more, pays less,” says Rodriguez. “This leads to more participation, and therefore people with healthy habits.” With the support of DASA, Googood’s goal is to reach a million users in 2025 – equivalent to 20% of the public who presents gymnasiums in Brazil – and to compete with the Gympass commander.