Sebrae and CNI select Startups for the Internationalization Program in the US
This Monday (12), the National Confederation of Industry (CNI) and the Brazilian Support Service for Small and Small Businesses (Sebrae) launched a public call for the selection of up to 300 Brazilian startups for the CNI-Sebrae USA Edition 2022-2023 Internationalization Program. Those interested can register for free until February 20 on the program website.
Representatives of registered startups will initially participate in a month-long virtual training, with weekly meetings. At the end of this first stage, seven startups will be selected to participate, in June 2023, in a 10-day in-person residency program, called “Land-to-Launch”, to be held in New York, in the United States. . Innovative micro and small enterprises with a gross operating income (ROB) of up to 4.8 million reais are eligible to participate in the call.
“This is an excellent opportunity for Brazilian start-ups to broaden their horizons, seek international partnerships and strengthen their technological development, relying on high-quality technical content and technology specialists. cutting-edge innovation,” said Gianna Sagazio, CNI’s Director of Innovation.
For Sebrae CTO Bruno Quick, qualifying Brazilian start-ups is essential to increase their competitiveness at the global level. He concludes: “The initiative will improve, in addition to technical learning for the selected companies, access to international innovation ecosystems and strategic exposure in the foreign market, which will give more visibility to small Brazilian companies in the sector”.
Agreement between CNI and Sebrae
CNI and Sebrae have signed a technical and financial cooperation agreement, with the aim of mobilizing, expanding and facilitating the access of small, medium and large Brazilian companies to refer to international innovation ecosystems. The program aims to encourage the internationalization of startups through open innovation, i.e. partnership between companies for innovation.
The first phase of the program will focus, through virtual training, on internationalization for the North American market. During the three years of the agreement’s entry into force, six national public invitations have been provided for the selection and participation of the public.
The Land to Launch program aims to boost activity, through online and face-to-face meetings, with advice from the various players in the innovation ecosystem. The program is implemented by CNI in partnership with SOSA, an Israeli company specializing in open innovation, which provides access to disruptive technologies, promotion and contact with startups, and the positioning of national innovations on the global market.
