Small Business Innovation Notebooks” Brings Together Articles and Case Studies from the ALI Program
Sebrae and the National Council for Scientific and Technological Development (CNPq) have launched the first “Cadernos de Inovação em Pequenos Negócios – Commerce and Services”, which consists of articles and case studies of local innovation agents (ALI) who worked in the states of Santa Catarina, Rio Grande do Sul, Paraná and Maranhao. A total of 17 research papers were selected by the researchers by the program advisors for this first volume.
In the presentation, the associate professor of the State University of Tocantina in Maranhão and ALI adviser, Diego Carvalho Viana, said that “the work is closely linked to the process of building scientific knowledge, which in each chapter deals with hands-on production experience with scholarly applications that seek to highlight what is critically opposed to authors”.
One such example is the first text of the section entitled “The challenge of managing costs associated with productivity: analysis of bars and restaurants in the municipality of Caçador/SC”. Written by Andressa Massocco, ALI and Specialist in Strategic Business Management (UNOESC), the case study identifies, through qualitative and quantitative analysis, an overview of micro and small enterprises participating in the program in the city concerned. The survey uses data such as the cost index, which is considered one of the most important indicators by entrepreneurs in the bar and restaurant sector. The objective was to study participants’ performance, considering “before” and “after” joining the ALI program, with key parameters such as the productivity index and the innovation radar.
According to the coordinator of the traditional business center of the innovation unit of Sebrae, Marcus Vinícius Bezerra, the objective is to propose a national publication with other professionals of the agent project, within the framework of the innovation policy of the Sebrae system, which aims to promote innovation for the country’s sustainable development. “In addition to publishing this material, we want it to inspire new agents,” he says.