Tech Trends, as seen by 59 Leaders

Julia de Luka worked for a four -year technology at Itaú BBA and has constantly built a network of technological environmental systems in Latin America.
In the middle of last year, I decided to benefit from these contacts to create a news message that sums up and analyzes the main events of this week in the world of startups and investment capital funds.
In a short time, the weekly technical update has grown, reaching more than 5,000 subscribers and has teamed up with Nasdaq, which began to publish news content on its global website.
Now Julia has collaborated with Lucas Abro – Analyst at Astella Investos and also has a technical message – to launch an annual survey entitled “The Next Big Thing”, inspired by the American report of the same name created by Nichil Basu, Footwork founder, director of the early stage.
Najil listens to American figures on global trends in each sector. Julia and Lucas listen to the Brazilians. The first edition, published today with the support of Brazil Journal, brings 59 personalities from 25 sectors which predict the main directions of their markets in the next 12 months.
Health – José Eduardo Guinle, partner in Capital DNA
The next major management is decentralization and health care. The combination of distances and medical services at home and pharmacies means that health care is increasingly without leaving the house and more integrated, providing the population to access and join the treatment.
Listed
The year 2023 will be effective, because companies must do more with fewer resources – and profitability is a global priority. After a contract where the main objective was to grow, the founders must today show their commercial judgment. In negotiations, the capital again had the last word.
Encryption
The next major direction in 2023 is the organization of cryptocurrencies. The absence of clear rules to impose full transparency among central players led to many disappointments in 2022. Although transparency is guaranteed in the future thanks to the blockchain itself, technology will take time to develop . Until we got there, the encryption industry will have to count on the organizers to create well -studied commercial executives who prevent cases such as FTX, while allowing Web3 to prosper and reach its full potential.
Education – Paulo Silfira, founder of Alura
Edtechs will finally understand 3 clear things: 1) Learning life cannot be applied as a uniform product for everyone. 2) There is no rapid disorder in education 3) The traditional SO-SOLLED model will gain more importance, but in the laboratory. I hope we can focus on students and teachers, avoid pure technology and pure fraud. Although we learn a lot, the emphasis should always be on students and teachers.
Capital growth – Paulo Passoni, garden holiday investor
The best companies in the advanced phase must collect funds thanks to convertible tools that will start at the price of the public subscription + preferential yield. This avoids the need for pricing during periods of increased uncertainty. The evaluation in the visits of the B + group will decrease sharply against the rounds. 2021, where investors are prices of startups that envisage complications of less exit depending on the profits or the Baiia instead of multiplying income.
Lu – Fabiana Wagundis, FM / Derraik background
Emerging companies generally collect through the “interim funding” model, as the resources invested are generally consumed over 18 to 24 months. The investments collected during cycles 2020 and 2021 are close to the end, and investment capital funds (VC) are more selective and wisely in the choice of startups.
Emerging companies have already started to accept that the evaluations will be more modest in the next one and have started to seek, in addition to financial capital, to obtain intangible contributions, such as the damage to the distribution channel (which has a large Value in Brazil) and databases and the advice of senior managers are important to accelerate the learning curve and simplify the adequacy of the product market. (…)